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Manuel Machado – News Director / Sports Director
Born in San Francisco, Manny was raised right here on the North Coast. He graduated from Eureka High School and went on to receive his bachelor’s degree in broadcast news from Humboldt State University. When it comes to local sports Manny’s favorite time of the year is football season. He hosts “3-Deep Coverage” which airs every Friday night during the season from the News Channel 3 locker room. The show provides highlights of local high school games along with in-depth looks at the area’s college teams, plus the always popular, “Question of the Week.” Away from work Manny loves to follow his favorite Bay Area professional teams including the Giants, 49ers, Warriors and Sharks. Manny & his wife enjoy spending time with family, traveling, and anything outdoors. In July of 2012 Manny was promoted to News Director, adding those duties to his Sports Director position, and he now leads the entire News Channel 3 news operation.
Brad Curtis - 6 & 11 Anchor/Reporter
Brad Curtis comes to News Channel 3 with deep roots in the community and a wealth of experience in broadcast media, radio and theatrical productions. Brad is a 4th generation Eureka resident who attended local schools from elementary through Eureka High School.
Brad played quarterback at College of the Redwoods and led the team to its second State Championship in 1970. He is a member of CR's Athletic Hall of Fame. He attended Humboldt State and the University of Hawaii Schools of Music. Brad's varied performance career has included opera, musical theater, broadcast commercials and documentary films. In 2012, Brad was the primary narrator of the Emmy Nominated Documentary, Pioneers in Aviation - The Race to the Moon. He and his wife Cathy are the proud parents of four children, Alexa, Sophie, Jim and Allie.
Brad and his family have a love affair with the North Coast community, art and the outdoors. Email Brad with story ideas: email@example.com
Samantha Bredeson - 5 PM Anchor/Producer
Samantha joined the News Channel 3 team in May 2014 after graduating from Concordia University Chicago with a bachelor’s degree in Journalism. While in school Samantha had the opportunity to intern with NBC 5 Chicago as well as, KPRC Local 2, the NBC affiliate in Houston, Texas. Her most memorable project she produced was a 35-minute documentary discussing community initiatives in Chicago’s “most-dangerous” neighborhoods. Samantha is originally from the Detroit area and has lived in three states prior to working in California. She is excited to call Humboldt County her new home and looks forward to exploring the North Coast.
Samantha is eager to hear your input and bring you the news that matters. You can email Samantha at firstname.lastname@example.org with any story ideas.
Sierra Jenkins - Reporter
Sierra attended The University of Texas at Arlington where she produced, directed, anchored, and reported for UTA News. Sierra also produced her own radio show on UTA Radio called “The Boom at Noon” and graduated in 2010 with a degree in Broadcast Communications. After graduation, Sierra worked as a reporter for Varsity TV, broadcasting from Cheer and Dance Special Events across the country.
Raised in Arlington, Texas, Sierra was involved in competitive and school cheerleading for over 20 years. Her experience helped her gain positions as captain of her collegiate cheer squad, head cheer coach and choreographer at various all-star gyms, and Head Instructor for the National Cheerleaders Association. In 2012, Sierra made her way to Las Vegas, NV where she worked as the Vice President of Sales and Marketing for the original and largest cupcake bakery in Vegas, The Cupcakery. After visiting the North Coast several times with her long-time boyfriend, she fell in love with the area and made the move to Humboldt County. She loves music, dancing, zumba, hiking, disc golf, taking her dog to the beach and says, she's an avid collector of many things.
Alexa Bertola - Reporter
Alexa Bertola joined News Channel 3 in March of 2015. A Southern California native, Alexa is thrilled to be working on the North Coast, covering your stories.
Alexa is a graduate of University of California, Irvine where she majored in Literary Journalism and minored in Global Cultures. During college, Alexa studied abroad in Italy, practicing the language and learning more about her roots. She also interned for “Good Morning San Diego” where she began her first job.
In 2012, Alexa went on to become a Production Assistant at KUSI-TV and wrote the morning news for “Good Morning San Diego”. A short time later, she was promoted to News Producer, creating one to two hours of live newscasts each day.
In 2014, Alexa joined CBS News 8, also in San Diego, as an Associate Producer. She was a writer for their top rated 5, 6, and 11 p.m. newscasts. In her free time, Alexa enjoys hiking and exploring the outdoors. Feel free to email her your story ideas at email@example.com
Dave Silverbrand - Reporter
A California native, Dave Silverbrand spent the first 20 years of his broadcast career in Portland, Maine. He has written two books about interesting people he has met over the years.
He has lived on the Northcoast for more than two decades and came here to work for News Channel 3. He also taught Journalism at College of the Redwoods.
He is happy to be back with "The Spirit of the Northcoast" because it gives him the opportunity to do the things he loves most to do -- meeting fascinating people and sharing their stories.
He loves Caribbean baseball and his favorite pass-time at home is writing with his cat Amadeus in his lap.
Alan Hoshida - Weekend Sports Anchor/Reporter
Alan Hoshida is a native of the Garlic Capital of the World, Gilroy, California. After growing up in a small town, Hoshida was ready for a change. He attended San Francisco State University where he earned a degree in Broadcast Journalism, with an emphasis in Sports. Most recently, Alan worked with Comcast SportsNet Bay Area, starting as an intern and advancing to the position of Associate Producer. He produced the inaugural season of Kings Central for Comcast SportsNet in 2014-15. Alan closely follows all the Bay Area teams – The Sharks, 49ers, Giants, Warriors (in that order).He is extremely thankful and lucky to have been part of four world championship runs in his short time at CSN. Now, he looks forward to returning to his small town roots, bringing local, compelling and entertaining sports stories to North Coast sports fans.
In his spare time, Alan does whatever he can to stay active – golf, run, pick-up games of any kind. Golf is his favorite hobby by far but it also gives him the biggest headaches. That’s golf for you. Hoshida also loves good food. He knew he had landed in a good spot when there was an oyster (One of his favorite foods) festival the day he arrived. If you have any suggestions for good restaurants to check out, send them his way!
Alan looks forward to being a part of the beautiful and welcoming North Coast community.