Humboldt has helping others and giving back written into its core.
That’s something that Dutch Bros understands by giving back to non-profits in the community such as Meals on Wheels Redwood Coast.
“Meals on Wheels is such an incredible organization,” Dutch Bros regional operator Jill Boettcher said. “And what they do is they assist older, frail, homebound people by providing them with home-delivered nutritious meals.”
One dollar from every cup purchased will go directly to Meals On Wheels Redwood Coast as part of the company’s “Give Back Day.”
Locations in Eureka and Arcata will be participating in the event. The partnership with Meals on Wheels also puts a spotlight on the organization as they provide a sense of connection.
“The employees who work for meals on wheels and deliver these, they are one of the few, if only, people that these residents will see on a daily basis,” Boettcher said. “So this program provides more than just meals, it also provides that daily human connection and interaction and it’s just so good for their mental health as well.”
These “Give Back Days” have also worked with other organizations and fundraising efforts to stronger community bond.
And Dutch Bros themselves have their own fundraising day with all locations nationwide raising funds for ALS research.
“One of our co-founders, Dane [Boersma], passed away from ALS. So every year, we do our Drink One for Dane day and give our proceeds to the Muscular Dystrophy Association to end ALS,” Boettcher said.
And these efforts are reflected in the enthusiasm residents have for donating.
“We have a huge community response and people love coming out for it. All you have to do is simply buy a drink and automatically you are donating by buying a drink,” Boettcher said.
“I just want the community to know that all the money we raise always stays right here local.”
The “Give Back Day” takes place all day November 17th. Dutch Bros is also accepting additional donations, too.
The company also raised and donated $2.5 million dollars toward ALS research earlier this year.