The world’s largest known living tree right here in Humboldt County was featured in Northern California’s mostly widely distributed newspaper. This may bump up local businesses.
The San Francisco Chronicle devoted an entire travel section, just to Humboldt County. The eight page article would cost $455,000 in advertising value, but they wrote it completely for free. All with assistance from the Eureka-Humboldt Visitors Bureau.
Richard Stenger, the media and marketing director of the visitor’s bureau tells us that the 379 foot Hyperion tree was the initial draw for the article when he pitched the idea. And that went from one story to an entire section for the Chronicle.